Marketing Strategy Marketing, Inc. - 1139 Words

Introduction Although the economic crisis has waned down, most companies are going through hard times trying to garner client confidence. This comes in the wake of regulations to see companies retain more equity mean, easier legal frameworks, and uncertainty about lending thereby forcing firms to apply strategies and restructuring plans to attract more business and stay relevant amidst growing competition. Restructuring thus requires a clearly defined plan in a skillful way to ensure that a company achieves success. This paper seeks to identify the strategies CaliFoods, Inc. a fictional retail outlet would use to improve its business. CaliFoods, Inc. is a retail outlet operating in California and competes with Walmart for market share dominance in the region. The company would thus need to apply the overarching grand strategies to shape its course of business. These strategies usually focus on a business’ short and long-term goals and objectives. Concentrated Growth The company would apply the concentrated growth strategy to maximize its profits and thus dominate the market in terms of the current technology and market share. This strategy would aim at directing the company’s resources toward a high rate of growth in profits of one product in a particular market, with a single central technology. This would be done through effective promotion, adjusting to customer price sensitivity, assessing the market needs, as well as having a concise knowledge of consumer behavior.Show MoreRelatedThe Marketing Strategies of Apple, Inc.840 Words   |  4 PagesThe Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status. To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary.com, market segmentation is defined as, Process of defining and sub-dividing a large homogenousRead MoreThe Marketing Strategy Of The Inc. Essay757 Words   |  4 Pagesgame. Every new school year, more educators buy Venturing for their classes. Competition The model for Entrepreneur. Inc is direct sales because it could reach large educators than any other kinds of model. The competitors for this computer game are Sim City of Maxis company., Civilization 50.00 of Microprose simulation company., Caesar of Sierra On-Line Entrepreneurship, Inc. and Scholastic from Future Endeavors Treetop Books (New Co.1yr.old). The four possible competitors above do not combineRead MoreThe Marketing Strategy Of Zumiez Inc.1352 Words   |  6 PagesZumiez Inc. history started off with the owner of the business wanting to do anything he could do to give back to his community. When Zumiez was first created their target market was in action sports retailing, when they really started making more money they started giving back in an even bigger way to 13 charity organizations in Snohomish County, Washington by purchasing jackets, flannels shirts and blankets to give away to those who couldn’t afford it. Up until that point Zumiez was a private companyRead MoreMarketing Strategy Of Nike, Inc. Essay1391 Words   |  6 Pagescompanies use information from marketing to enhance their competitive advantages in their specific industries. When implementing a marketing strategy, the companies need to analyze their marketing information and understand and evaluate what is working and what isn’t working. The two companies are unique in categories of sporting apparel and footwear. They have also been able to perform better in designing apparel and athletic equipment. The marketing strategy of Nike, Inc. lies on its world image andRead MoreMarketing Analysis : Amazon.com Inc. Marketing Strategy2985 Words   |  12 PagesAmazon.Com, Inc. Marketing Strategy Executive Summary Originally, Amazon.com Inc. started as a website for buying and renting books, founded by Jeff Bezos in 1997, Amazon.com then grew to selling electronic books, and now has every household item, CD s, DVDS, Kindles, and food products. Amazon s ethics with the consumers/customers and adapting to the customer is always right model has made this company a model for exceptional customer service management. In addition, it is quoted that AmazonRead MoreMarketing Strategies For Apple Inc.916 Words   |  4 Pages Apple Inc. is an American company and is best known to design and manufacture computer hardware, software and other consumer electronics. (Bright Hub, 2016) The corporation is best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. (WhatIs.com, 2016). 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GoPro Inc.’s main product line includes a range of lightweight and compact cameras, which are capable of taking both photos and videos at high resolution. For the purpose of this paper, I will be focusing on the GoPro Hero4 Black Edition Californian surfer, Nick Woodman, established GoPro Inc. in 2002. On June 26, 2014 GoPro Inc. opened itself as a publicly traded company. GoPro Inc. isRead MoreMarketing Strategy Of Apple Inc. Essay10164 Words   |  41 Pages A study on marketing strategy of Apple December 2012 I Critical Analysis of using marketing strategies of branding Apple Inc Maha H A study on marketing strategy of Apple December 2012 II Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations. This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business Administration (Marketing) associated with University of Wales. XYZ DecemberRead MoreMarketing Strategy For Apple Inc.888 Words   |  4 PagesApple Inc. is number one company in personal entertainment. It has been loyal in design and marketing strategy for over 33 years. Apple Inc. has been promoted itself as a worldwide for its innovation and market leading business operation. Whenever Apple Inc. introduces new products to the public; it always attracts the whole world to pay attention to it. A closer look on their finances could somewhat explained why Apple Inc. has a great influence to the business world. Apple was founded in 1976 by

Define Project Free Essays

string(67) " they needed in order to function as an effective project manager\." [pic] Topic 1: Define project What is a project? A project is the defined set of planned and managed activities carried out for a period of time — with a defined start and end date. A project is designed to yield a set of products or services as agreed with the project clients and stakeholders. It has a lifecycle which is the process by which the project is undertaken. We will write a custom essay sample on Define Project or any similar topic only for you Order Now Five features that differentiate projects from ordinary work are that they: †¢ have defined beginning and end dates †¢ have a unique purpose with specific objectives that meet the client goals and requirements within specified quality and performance criteria use resources, such as money, time, people and equipment that have been allocated to the project †¢ usually follow a planned and structured approach to meet their objectives †¢ have a primary sponsor or stakeholder who provides direction and funding. Projects can be simple and easily handled by one person or large and complex projects requiring many resources and the specialised skills of a dedicated project manager and team. What is project management? Project management is about striving to meet specific time, cost, quality and resource objectives. At the same time it must facilitate the entire process so as to meet the needs and expectations of all people affected by project activities. Project management is about making change through the use of techniques, tools and resources that manage change throughout the life of the project. Project management involves the project manager and team applying knowledge, skills, tools and techniques to project activities to achieve the requirements of the project. It is a continuous process utilising planning, organising, monitoring and controlling in all aspects of the project to achieve external and internal objectives. It also encompasses the closure and evaluation of the project. Managing a project includes: ? identifying the requirements of the project ? establishing clear and achievable objectives ? balancing demands for quality, scope, time and cost ? adapting the specifications, plans and approach to meet the different concerns and expectations of the stakeholders ? closing and evaluating the project Below is an overview of the aspects of a project that need to be determined and developed. What to determine |What this involves | |Project scope |Identify and plan the objectives, desired outcomes, limitations and budget. | |Timeline |Determine the time within which the project is to be completed—involves | | |planning, estimating, scheduling and controlling. A schedule for the life of | | |the project is developed. |Costs |Determine the costs associated with successful projection completion. This | | |involves cost estimation and forecasting, cost budgeting, cost control and cost| | |app lications. A budget is developed. | |Quality processes, systems and outcomes |Construct a quality management plan. | |Human resources |Human resources are required for project tasks, eg for organising resources, | | |managing staff performance and leading the project team, etc. A human resource | | |management plan is developed. | |Communications processes |Ensure all parties with an interest in the project are kept up-to-date | | |throughout the life of the project. A communications plan is constructed. | |Risks and any uncertainty with processes |Risks need to be: identified, analysed, evaluated, treated, monitored and | |or achievement |reviewed. A risk management plan is constructed. | |Goods, services or support |Identify what goods, services and support are needed and determine who will be | | |the best person (or people) to provide these. It also involves developing | | |effective interpersonal relationships and finalising any contracts or | | |understandings. The procurement needs for the project will need to be outlined. | All the elements outlined above will need to be integrated with each other in line with the process and procedures of the organisation. This involves acknowledging and considering how the different functions within the project interrelate — as well as how the project interrelates with the organisation. The project lifecycle What is a project’s lifecycle — or the process by which it is undertaken? The phases in a project lifecycle are: †¢ Phase 1: Initiation and concept †¢ Phase 2: Planning and development †¢ Phase 3: Implementation and execution Phase 4: Finalisation and review. The Initiation and Concept Phase In the initiation phase of a project, the following needs to occur: †¢ Write a description of the project concept/background †¢ Identify stakeholders †¢ Identify project objectives †¢ Define the scope of work to be carried out †¢ Agree to the development of the broad strategy — which identifies preliminary agr eed phases, milestones and deliverables †¢ Identify constraints and assumptions †¢ Develop the preliminary budget †¢ Develop the preliminary risks assessment Develop the broad quality plan †¢ Develop a broad communications plan. |Workplace Learning Activity | |Find out about the range in the types of projects that are managed by your organisation (or one with which you are familiar). | |How do they vary in size and complexity as well as in their aims and objectives? | |Talk to your mentor or colleagues with project management experience about their projects (current or completed). |Begin with general questions such as: | |What do they see as the characteristics of a project? | |How was the project initiated? | The project manager With responsibilities spanning the entire lifecycle of the project — from its planning, implementation, monitoring and control through to its closing and evaluation — the project manager is key to the success of the project . The project manager must have the ability to: build relationships with all key stakeholders, including management, clients, suppliers as well as team members †¢ build and lead an effective team — this will include motivating team members (eg by reinforcing to each person that they play an important role and by being optimistic and enthusiastic) †¢ manage interpersonal relationships †¢ problem-solve and make decisions †¢ negotiate with others to meet their needs as well as those of the project †¢ empathise with clients †¢ develop a vision for the project that can be sold to the team and key stakeholders †¢ exercise a high degree of professionalism †¢ communicate with all stakeholders provide reports as required. |Workplace Learning Activity | |If you are already involved in setting up a project in your workplace, clarify the following: | |What is the role of the project manager? | |If you are not the project manager, what is your role within the project? | |Here is another suggestion for workplace learning: | |Interview a project manager to find out what their role was within a recently-completed project. Ask them about the: | |characteristics of a good project manager | |skills and knowledge they needed in order to function as an effective project manager. You read "Define Project" in category "Papers" | Define project stakeholders Knowing who the stakeholders are is critical to any project. Stakeholders are individuals or organisations who have an interest in, or involvement with, the project. Stakeholders have an impact on or are affected by the project. To ensure support for a project, the stakeholders must be identified as early as possible in a project lifecycle. Project team responsibilities As the project manager, you need to clearly identify the limits of each project team member’s responsibility. Questions to ask include: †¢ What is the overall responsibility of the project manager? †¢ What is the responsibility of individual project team members? †¢ How will changes to project specifications, deliverables, scheduling, resource usage, and other aspects of the project be managed? †¢ Who is responsible for each of these? Each team member should have clearly defined responsibilities to ensure that they understand what they are—and are not—allowed to do. Otherwise one person may go off and approve changes that have not been authorised and cause the project to go in the wrong direction, go over budget, or eventually fail. Project reporting requirements When you are developing or reviewing the scope of a project, make sure to include reporting guidelines, such as when to report to the project sponsor, stakeholders and project team. (It should be on a regular basis. ) There are a few different ways to meet reporting requirements; you may need to use several of these methods together: hold project team meetings where each team member reports on the progress of the project †¢ hold a sponsor or stakeholder meetings where you report on the progress of the project †¢ provide written reports †¢ send email reports †¢ use the reporting facilities in any project management software you may be using. Reporting requirements for a project are put in place to ensure that all those involved are kept up-to-date with the projectâ₠¬â„¢s progress. They also provide the opportunity to report any changes or unforeseen events. This means that such things can be rectified quickly—before they get out of hand. The important thing is that everyone involved has a clear understanding of their reporting requirements, and that these requirements are met. |Workplace Learning Activity | |If you are already involved in setting up a project in your workplace, keep notes on the process of working with | |stakeholders. To get you started with your notes, here are some questions that you could address: | |Who are the stakeholders? | |What are the issues that need to be clarified with stakeholders? |What are the benefits of involving stakeholders? | |What are the rights and obligations of stakeholders? If you are a project manager (or managing part of the project), what are| |your obligations to stakeholders? | Access project scope and other relevant information Before commencing a project, there is a need for you to get a good understanding of the exact objectives of the project and the scope of work required to be done in order to achieve each objective. The following will need to be understood: â₠¬ ¢ Why is the project being undertaken? †¢ Are there limitations that may restrict the way the project is carried out? Exactly what is expected to done (or achieved)? What is not expected to be done? †¢ Will adequate resources be available? †¢ Where and when will resources be needed? †¢ What is the cost of the project? †¢ Is the client (or organisation) comfortable with the suggested strategy for spending the project money? The project manager will also need an agreement about the support that will be given to the project. Prepare the project scope definition and scope document The project manager may be asked to prepare the scope definition and scope document or be given one to follow. The project manager is usually involved in developing the scope. The scope should be as specific as possible and tell all stakeholders exactly what is to be achieved on completion of the project. |Scope document — checklist | |The following should always be included in a scope document: | |Background — overview of project | |Objectives to be achieved — i. . both primary and secondary objectives | |Scope definition — as stated above the scope should be as specific as possible and tell all stakeholders exactly what is to| |be achieved on completion of the project | |Broad strategy for achievement of projects — phases | |Constraints around which project is to work | |Exclusions showing what work is not to be done |Assumptions and questions to be answered | |Related projects that may have an effect on your project — or projects that may be affected by your project | |Preliminary budget | |Preliminary risk assessment | |Broad plans for communi cation and quality (may also be included). | A scope document shows the scope, or extent, of a project. Let’s look at the key sections and an example of a project scope document. [pic] The things you will find in a project scope document Key sections of a scope document |Section |Details | |Scope statement or definition |This clearly states the project goal, objectives and deliverables. If it is not | | |specified in the scope statement then it is outside the scope of the project and | | |is not relevant. Project tasks should only address work that is relevant to the | | |project goal and objectives. | |Project constraints |These are any limiting factors that prevent the project from moving in a | | |particular path. Examples include: | | |You have dependent tasks that impact on specific areas of the project, for | | |example, tasks that cannot begin unless another one has started. | |You have a deadline that cannot be changed. | | |The implementation work for a system upgrade can only be done on the weekend, | | |when staff are not at work. | |Assumptions |These are aspects that the project manager builds into the scope document to | | |allow for any uncertainties that may occur. Examples of assumptions include: | | |Fifteen new personal computers need to be purchased for the project. | |All staff need yearly training in OHS. | | |All resources for the project will be sourced from outside of the company. | |Tasks list |You need to specify a list of tasks (and deliverables) to be achi eved during the | | |project. They are all the activities that need to take place to bring the project| | |to completion. The deliverables include all the documentation, reports, contracts| | |and products that need to be produced and signed-off on by those in authority. | |Estimates (cost, time and |You need to make initial estimates in relation to cost, time and human resource | |human resources) |requirements. These identify the boundaries of the project to enable you to | | |expand into the more detailed estimates that are needed to develop the full | | |project plan. |Contract statement |This will include the names of those authorised to initiate contract work, sign | | |contracts and completion acceptances. It also includes any contractual | | |limitations and penalty statements for possible contract variations. (Variations | | |and penalties apply equally to the client and providers. ) | The following is an example of a scope document, in this case for a project to install animal litter bins in local parks. Sample scope document Project Scope | |Project Information (Please complete all) | |Proj ect Sponsor |Project Name | |Bob Smith |Animal litter bins | |General Manager | | |Sponsoring Department/Client | |Directive from Council Meeting | |Parks Gardens | |Project Leader | |Arens Sirkel | |Scope the project | |The project will encompass the installing of animal litter bins and bag dispensers in all council parks. The bins | |and bags are to be purchased from Animal Litter Limited after recommendations from neighbouring councils. The | |project is to be completed within six weeks at an all up cost not exceeding $24,000. | |Description of the project | |(What is the vision? What will the finished product look like? ) | |The animal litter bins will be installed in prominent locations in each park, while also being close to entrances | |to allow efficient removal of waste by our waste management contractor. | |Identify the strategic objectives which relate to this project | |To reduce animal litter by encouraging owners to pick up after their pets. |Identify the main target audience | |Pet owners. | |What are the intended outcomes/deliverables of the project? | |That pet owners will use the bags provided to clean up their pets’ litter and deposit the bags in the bins | |provided, other bins or their own bins at home. | |What are the particular aspects of the project? | |Installation of bins. | |Other comments | |Collection of waste and replacement of bags has been contracted to our waste management cont ractor. | |A public awareness campaign will be conducted by council after the bins have been installed. |Proposed project timeline | | |Dates/Time |Notes | |Project lifespan: include dates or total time | | | |required for completion | | | |Phase 1: Scoping and feasibility |not required |Directed by council, scoped| | | |by General Manager | |Phase 2: Planning |4 days | | |Phase 3: Implementation |3 weeks | | |Phase 4: Evaluation |2 days | | |Proposed budget | |Detail proposed budget or financial constraints for the project. |Overtime wages/contractor payments $ 7,000 | |Bins posts $ 15,000 | |Materials (cement, etc) $ 2,000 | |Scope signoff | | | |This scope has been approved by: Bob Smith_____________________ Project Sponsor | | | |Department: General Manager Date_____/_____/_____ | Use the scope document during the whole project It is a good idea to revisit the scope document while the project is running, to check that the project is meeting its objectives and to make sure that activities are within its scope. During the plan phase you should use the scope document as a basis to expand into a detailed activity list of the project deliverables. Workplace Learning Activity | |If you are already involved in a team that is setting up a project in your workplace, keep notes on the scoping process. To | |get you started with your notes, here are questions you could address: | |What does a project scope define? | |Who was involved in identifying the scope? What tools were used to describe the scope? | |What was involved in risk management planning? | |How will the scope provide a foundation for subsequent steps in the project? | |How was it carried out? How long did the process take? |Here are other suggestions for workplace learning: | |Find out about project scoping procedures in your organisation (or one you are familiar with) | |Ask your mentor or colleagues involved in project scoping if you could sit in on their scoping meetings or join the project | |scoping team. | |Speak to people in your organisation about how the scope for their projects was identified. | |Identify a small project that you could manage as part of your work — and develop a scope definition (this could come in | |useful for you later). | Seek clarification of issues related to the project and parameters With any project, there is a project sponsor (or sponsors) — a person or organisation who might be a backer or financier. A project sponsor’s role includes the ones below: †¢ provides a single point of reference regarding management decisions †¢ reports project progress to boards and top management. †¢ provides clarification of any issues related to project and project parameters. Note that there may also be other stakeholders, eg, the main client, funding body, or manager who may also need to be contacted for clarification at regular intervals throughout a project. |Workplace Learning Activity | |If you are already involved in a project team in your workplace, answer the questions below. Alternatively, obtain answers to| |these questions from a project manager in your organisation (or one you are familiar with). | |Who is the project sponsor (or sponsors)? | |What are the types of issues would you need to clarify with a sponsor? | |Apart from the sponsor, are there any other stakeholders who you can approach for clarification about aspects of the project? | Clarify relationship of the project to other projects and the organisation’s objectives It is important that the project manager and team understand how the project they are working on fits in with the organisation and other related projects that may be in progress. In your workplace, you will probably find that there are a number of projects that are running concurrently. They may be completely self-contained projects — with no one project having any bearing on any of the others. However, the following may also occur: †¢ Your project may need to be completed before another can begin — or vice versa (your project will not be able to begin before the other project is completed) †¢ Allocation of resources such as staff, funds and equipment, may be affected, eg there may be tools or templates developed for one project that will be used or adapted for the new project. It is good policy to establish a relationship with other project managers especially where the project they are working on has bearing on the new project. Workplace Learning Activity | |If you are already involved in a project team within in your workplace, answer these questions below. | |How does the project you are working on fit in the organisation? | |What other projects are related to this project and how? | |Here is another suggestion: | |Interview a project man ager to find out how they identified other projects that had a bearing on the project they have | |recently completed in the workplace. | |. | Determine and access available resources to undertake the project The resources that are generally utilised within projects are: †¢ people — internal staff and sometimes contractors and other staff external to the organisation †¢ tools and equipment †¢ time †¢ raw materials †¢ money. In order to identify the resources needed for a project, you will, firstly, need to determine what tasks will need to be carried out to arrive at the project outcomes. Achieving your project objectives means blending activities and tasks to be carried out with time and funds available. The ‘work breakdown structure’ (WBS) is a complete list of all the work that needs to be carried out to achieve the milestones, phases and/or objectives of the project. A WBS will allow the planning sequence of activities and tasks and where they have a dependency on other activities and tasks. From the WBS, the schedule, resources and the cost of the project will be determined. A WBS will also lead to an understanding of the overall project. A WBS can take one of two approaches — either a top-down approach or a bottom-up approach: †¢ Top-down approach — The objectives are analysed to determine the phases the project must go through as it moves towards completion. A logical break-up of phases might be on the basis of major decision points or milestones. †¢ Bottom-up approach — This approach is a reverse of the top-down approach. Tasks to meet the project objective are determined and grouped with related tasks to form activities. Activities are then grouped to form project phases in logical sequences. This allows resources, duration and dependencies to be allocated at the task level. The cost of the individual resources will need to be calculated in order to determine the overall costs and budget for the project. How long a task will take will affect the cost of the project. Once the WBS is determined, calculations can be made for each task incorporating time allotted for each task as well as the resources and staff required. A dollar value is applied to each task and the sum total becomes the budget. In the initiation phase, a preliminary budget is prepared for the resources required and this is then detailed fully in the project plan. Workplace Learning Activity | |If you are already involved in a project team in your workplace, answer the questions below. | |How were the resources identified for the project? | |What resources will be required for this project? | |What staff (and skills) is required for the project? | |How did you prepare the work breakdown structure? | |Here are other suggestions for workplace learning: | |Interview a project manager to find out how they identified the resources for the project they have recently completed in the| |workplace. Also ask of the project manager the questions outlined above. | |View documentation that was compiled to identify resources within a project. | More resources For a comprehensive list of current readings and websites for Topic 1 – Define Project – please see the OLS for this unit and see Additional Resources and Websites. ———————– Contents What is a project? 1 Define project stakeholders 6 Access project scope and other relevant documentation 8 Seek clarification of issues relating to the project and parameters 15 Clarify relationship of project to other projects and organisation’s objectives 16 Determine and access available resources to undertake project 18 More resources 19 How to cite Define Project, Papers

Reasons People Speed free essay sample

Reasons People Speed Drivers are supposed to abide by the speed limit while driving, but they often exceed it for several reasons. The reasons seem to serious sometimes, but most cases, they seem to funny and ridiculous. Some people go over speed because they are late for work or private appointment. Furthermore, other people do over speed because of their physiological emergency. Every speeding has completely diverse reasons under specific driving circumstances. First, people do over speed intentionally. Most drivers try to believe their car has the best performance, so they want to test it. In early morning of the weekends, we can find these kinds of cars which race in highway with high engine sound. Also, drivers exceed the speed limit to maintain a traffic stream in highway. If divers are in line of stream in highway, they should maintain a proper distance and follow in front of their car. We will write a custom essay sample on Reasons People Speed or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Maybe, this is safe driving in highway even though it is speeding. Moreover, people try to refresh through speeding. Many people feel free when they drive fast in empty, straight highway. Nowadays, getting more and more people visit speedway and enjoy driving as much as possible because of this reason. Second, people do it unintentionally. Sometimes, they don’t know they are speeding. If people go to an unfamiliar place, they don’t know the speed limit of the streets or highways. Some local roads have different speed limit every each blocks, so if someone who visit here first, they do mistake unexceptionally. In addition, drivers are confused by different measure of speedometer of vehicles they drive. For instance, the speedometer of the U. S cars show â€Å"miles† not â€Å"kilometers†, so drivers should be careful when they drive an U. S car in Canada. Because they easy to over speed if they don’t understand the difference of measurement. And rarely happen, drivers lose control because of malfunction of vehicles. This case might be cause to fatal traffic accidents, so lots of motor companies are monitoring and doing voluntarily recall services for the models which are reported unidentified problems. Finally, some people cannot help speeding legitimately. Police officers usually go over speed in emergency situation. Similarly, 911 agents go over speed most of the times with loud noise. The speeding of these people, government officers, is protected by law. If they pass through the road with high speed, other vehicles should pull over to make them easy to speed up. Besides, ambulance drivers go over speed when they carry or need to pick up urgent patients. There are so many reasons to go over speed whether people do it intentionally or unintentionally, legitimately or illegitimately. But most drivers should follow the speed limit, even though government officers, whatever the reasons are because speeding is still occupying the most dominant portion of traffic accidents in Canada.

Marketing Segmentation Samples for Students †MyAssignmenthelp.com

Question: Whats in a Brand? Answer: The evolution of usage of words has resulted in people using particular words for an entirely different meaning. For instance, the usage of the word seems to be aligned to the segmentation strategies such that, certain brands are a representation of a certain segment of the market (Weaver, 2017). For instance, personally, I have associated Apple products with leisure activities or values. This is in line with the psychographic segmentation. I find myself adhered to the attractiveness of the products such as the iPhones, the quality and the recognition of the brand. This is because whenever I think of the name Apple,' the above-mentioned attributes come to mind. More so, the price in this regard is not important; its what the brand represents: status symbol. The company has over the years committed to this segmentation strategy and from a personal point of view, it has worked. Moreover, I am drawn to brands that describe the person I am. By the person that I am I imply age, life cycle stage, income, and social class. According to Brookins (2017), these are the parameters used to segment consumers according to demography i.e. demographic segmentation. One of the common products that take into consideration the demography of their target market is clothing. The products conveyed in the fashion industry by certain companies match the above-mentioned traits. For example, the kinds of clothing lines I was fond of when I was a kid are not the same as to the ones I am into now. This is due to a difference in the life cycle stage. Similarly, at a higher level of income, the brand that will represent my personality is bound to change. In conclusion, segmentation strategies of different companies determine whether I will be affiliated with particular brands to their brands or not. Bibliography Brookins, M. (2017).Examples of Demographic Segmentation. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/examples-demographic-segmentation-12367.html [Accessed 23 Jul. 2017]. Weaver, J. (2017).Marketing Segmentation. [online] Media3.bournemouth.ac.uk. Available at: https://media3.bournemouth.ac.uk/marketing/07segmentation/04strategies.html [Accessed 23 Jul. 2017].

Sample Introduction to an Expository Essay

Sample Introduction to an Expository EssayWriting a sample introduction for an examination paper or essay is always a tough task. Some of the aspects to consider include the contents of the introduction, the subject of the paper, how well you have prepared your essay for the purpose, and lastly, how much preparation you have done for writing the paper.Your first introduction should be an introductory statement. You can either write it yourself or you can ask a professional writer to create a sample essay for you. If you want to write it yourself, it should be short and direct. It should not be too long since your readers would need some time to digest and absorb the information that you have conveyed.This section should contain a brief summary of the essay. Be sure to include your name, address, phone number, e-mail address, and if you have any other contact information including a place where the student can find you. A short summary can also provide an idea of what the essay is abo ut so that your readers can easily remember the information.In your sample introduction, you can either repeat what you have already said in your introduction or you can give some new information that will spark interest in your reader. You may also highlight some good points that are highlighted in your introduction. In this way, your readers can read your information in a fresh way.In your sample introduction, you may say a few words regarding the topic. You should highlight the main points that are brought out in your essay. This will help your readers to read the essay more attentively and to get a clear picture of what your paper is all about.The second and most important portion of your sample introduction should be your conclusion. This should be a personal statement that will leave your readers asking 'What next?' It should highlight the key points that will encourage your readers to continue reading your paper and should provide a path to follow.It is important to remember that the sample introduction for a study paper or essay is never the same as the one you will use for a real exam. You can improve your chances of winning with proper preparation and the right tools to help you accomplish your goal.

William Faulkner Essays (1600 words) - Modernist Literature

William Faulkner William Faulkner is viewed by many as America's greatest writer of prose fiction. He was born in New Albany, Mississippi where he lived a life filled with good times and bad times. However, despite bad times he would become known as a poet, a short story writer, and finally one of the greatest contemporary novelist of his time. William Faulkner's accomplishments resulted not only from his love and devotion of writing, but also from family, friends, and certain uncontrollable events. William Faulkner's life is an astonishing accomplishment; however, it is crucial to explore his life prior to his fixated writing career. In 1905, Faulkner entered the first grade at a tender age of eight, and immediately showed signs of talent. He not only drew an explicitly detailed drawing of a locomotive, but he soon became an honour-roll student: "His report card would show no grades below Perfect or Excellent" (Blotner 21). Throughout his early education he would work conscientiously at reading, spelling, writing, and arithmetic; however, he especially enjoyed drawing. His deportment at school was very high, but it was not as high as it was at home. When Faulkner got promoted to third grade, skipping the second grade, he was asked by his teacher what he wanted to be when he grew up, and he replied, "I want to be a writer just like my great granddaddy" (Blotner 23). At last, (in 1914) Faulkner took interest in poetry, but no one in Oxford could tell him what to do with his poems. Meanwhile, Faulkner, who is very talkative, would always entertain Katrina Carter and Estelle Oldham by telling them vividly imagined stories. Eventually, Faulkner grew very fond of Estelle in fact, if he heard her voice he would deliberately attempt to be spotted by Katrina in hopes that she asks him to join her. Estelle soon became the sole inspirer and recipient of Faulkner's earlier poems. Coincidentally, a gentleman named Phil Stone would fall in love with Estelle's friend, Katrina. As a result, Katrina had told Stone about Faulkner and his poetry. So one afternoon, Stone walked to Faulkner's home to get acquainted, and during his visit he received several written verses from Faulkner' poetry collections: "Anybody could have seen that he (Faulkner) had talent?it was perfectly obvious" (Blotner 44). Stone not only became Faulkner's close friend, but also a mentor to the young writer at the beginning of his career. Stone immediately gave the potential poet encouragement, advice, and models for his study of literature. For example, Stone would give practice drills in punctuation, as well as lecture Faulkner on goals and grammars. Meanwhile, Faulkner's main interest in school became athletics such as football and baseball, thus his grades started to deteriorate: "Bill showed absolutely no interest in the education being offered?He gazed out the windows, and answered the simplest questions with ?I don't know'" (Blotner 39). Eventually, he would quit both athletics and school altogether. In 1919, his first literary work was acknowledged and published in The New Republic. The poem is a forty-line verse with a French title that acknowledges the influence of the French Symbolist, "L'Apres-Midi d'un Faune." In September, Faulkner would enroll in the University of Mississippi, and during his academic years it did not deter him from writing more poems. The Mississippian, the student paper, published "Landing in Luck" by Faulkner- the story is a nine-page short story created from his direct experience in the Royal Air Force flight training in 1916. He has also written several other poems such as "Cathay", which is published in the Oxford Eagle and "Sapphic", which is published in The Mississippian. During the summer, Faulkner became a house painter in Oxford, and in the beginning of autumn he enrolled in the University of Mississippi; however, his early pattern of school started to take toll. Faulkner began to cut classes and finally just stopped going. Although, this time he participated in a drama club called "The Marionettes", and began to publish book reviews in The Mississippian. In the summer of 1921, Faulkner decided to take a trip to New York to receive some professional instructions from editors and critics, since Stone was busy with his academic studies. Faulkner stayed with a man named Stark Young, where they shared an incredibly small apartment. Later, Young introduced Faulkner to Elizabeth Prall of the Doubleday bookstore to see if she wanted some help prior to the Christmas rush. Reluctantly, Prall accepted and never regretted her choice since. "Faulkner made a good clerk-polite, interested, and one of the best salesman in the store?

American Films and Life Essays

American Films and Life Essays American Films and Life Essay American Films and Life Essay One quote that I found only recently, yet is now of my favorite quotes to live by is, The best years of your life are the ones in which you decide your problems are your own. You do not blame them on your mother, the ecology, or the president. You realize that you control your own destiny. Albert Ellis. To me this quote means that you are happiest once you realize that you are in control of your own future. If you have a problem, you have to deal with it yourself; you cant blame it on anyone else but yourself. If you keep putting other people at fault for your own issues, youll never find a true resolution to the problem. I support this quote because many experiences Vive gone through in my own life can relate to it. My first experience that I chose to support the quote deals with my favorite sport, Irish dance. After dancing for close to 10 years, I have experienced this situation many times. Irish dancing is a very competitive sport, that really takes a toll on you both physically and emotionally. I know myself and many other dancers have gotten to points where we question why we still even do the sport. We get frustrated and cant even remember why we love dancing so much. I remember towards the end of last year I had one of these attitudes. Regional was in November and I hadnt done as well as I had wanted to. I really hadnt put in enough effort and practice leading up to regional. Even though I knew deep down it was really my own fault, I made excuses for myself and blamed my failure on everything but myself. I blamed my teacher for not preparing me enough. I blamed the Judges for not Judging correctly and I blamed about everything else I could except for me. Eventually, I had come to terms that it was my own fault, nobody elses. Once I recognized this, I lost my bad attitude and started fresh. I now was going to put in the necessary effort to rank where I wanted to be. I realized that I was the only one who was able to make a difference in my life. If I wanted change I had to work for it, and I did. I placed higher in competitions because I was now determined to do better and I was much happier with where I was ending up. My second life experience goes a lot deeper than Just a sport. This experience had taken up my entire life. When my parents were getting divorced, everything to me seemed like the end of the world. I was unhappy for a long time and I really felt as if I was stuck in a rut that I Just couldnt get out of. I felt helpless to what was happening and I became really angry towards life. I felt as if I was being shorted the life that everyone else had. Nobody understood what I was going through and I wondered why it had to happen to me and not somebody else. I honestly began to not care about things I should have. My grades slipped and I was in a bad mood most of the time. If people tried to talk to me it would Just make me angrier so I alienated myself from everyone. I had so much anger that I Just blamed on other people. I blamed my parents, my family, God, I blamed my friends for not understanding me. Yet I thought if I had all these people to blame for my unhappiness Id feel better, but the problem was still there. One day my grandma told me, Nobody can fix you but yourself. No one else is responsible for whats inside of you, only you can make a difference in your life. You control your own happiness rolled my eyes and told her she was wrong, but then I really thought about it and realized she was right. If I stayed in the same attitude Just moping around then nothing would change for me. I had to realize that I really did control my own destiny and it took me awhile to really understand that. I was the only one standing in the way of what I wanted. I had to face my own issues and not put anyone else at fault. To be happier I had to change my attitude and outlook on life and understand that Im in control of my my own destiny. No one else can control it for me. Still to this day If I ever get stuck in a situation that makes me feel down I remember this quote. I have to face my problems as they are, and not put anyone else at fault for them. I control my future and it all starts with my attitude. Once I realized that my future and my happiness was in my unhands I was happier with myself, and hopefully according to Albert Ellis, if I keep this outlook these will be the best years of my life.